Subtitled: Would you prefer to save over $1000?
Maybe I’m becoming a grumpy old lady, maybe everyone I know is grumpy. It seems to me that for the last several years we’ve all been feeling that the consumer experience has deteriorated. Automated computerized customer support. More restrictions on every type of purchase, fewer kindnesses and rewards. Not only is all our personal data being mined for corporate benefit, but the user interfaces often leave us feeling like dirt underfoot (okay – that last might be a little harsh, but I think you understand what I’m saying).
My son and I book flights a few times a year between NJ and AZ. We often will check out dates if we think there’s a chance we might be traveling back and forth. I remember many many years ago my friend Chestnut pointed out very strongly that she had better results using a private browsing window instead of her default setup. Probably there are many folks who have told me this over the years but for some reason I associate the information with Chestnut. 🙂 I want to go visit my son at the end of June. I checked flights for non-stop first class for the dates I thought would work for me. The cost was over $2000. Even considering the fact that I do indulge myself, that was simply way too expensive for me to justify. Out of curiosity I tried opening a private browser window to see if the price changed. Oh. Em. Gee. $1000 cheaper. Same flights. Today I went to book the tickets. I logged in to the airline directly, gave all my identifying info, picked my flights. $2297.80. No sort of frequent customer discount, no sort of reward or special recognition. I opened up the private browser window. Same flights: $1254.80. That’s a difference of $1043. WHY???? I know why. Because they “know” that I’m going to fly to PHX anyway. But hey – that stranger? – maybe we can hook THEM! Except of course at $2298 I am NOT going to fly. Maddening. Absolutely maddening.