Posts Tagged 'deviled eggs'

When Brand Matters

It’s peculiar what things actually drive me to post to my blog. 🙂 I have lots of photos, and stories, and things that I plan to someday write up and post. They are not creating an irresistible impulse to post. What does force me to the keyboard and spark creativity? Someone stating categorically that they use Miracle Whip over mayonnaise.

I never ever never knew ANYONE who used anything but Hellmann’s mayonnaise while I was growing up. It wasn’t until I went away to college that I encountered people who used “salad dressing”. As bad as THAT is, what really destroyed my faith in humanity was the day one of my dorm mates made the run downtown to bring back food for us all. I’d ordered a roast beef sandwich. Now I tend to like my sandwiches dry – nothing on the bread. But if you MUST put something on the bread (a nod to my mother who couldn’t bring herself to make me a dry sandwich), you put on mayonnaise. I realize now that this is because of Jewish traditions. My parents were not at all observant, but there were some lines even they wouldn’t have imagined crossing – just too alien a thought. We never had milk with any meat meal. Never. We never put anything on a sandwich but mustard or mayonnaise. ALWAYS Hellmann’s. My dorm mate – she brought back my roast beef sandwich with BUTTER on it. Butter. I can’t begin to convey the complete and total disbelief I felt when I took a bite of my sandwich and tasted BUTTER. I ended up throwing out the bread and every piece of roast beef that had butter on it that could not be scraped off completely. I’m not sure that I even felt disgust. It was more complete and utter shock. Disbelief. The sense of having entered another reality. Isn’t it great to have the opportunity to go away and live with people who are NOT like you???? I’d never have known of this universe of buttered sandwiches.

So what has compelled me tonight? A passing FB reference about deviled eggs. “I use Miracle Whip, dill relish and mustard…” OMG. How to RUIN deviled eggs!!!!! Yes, with all the real issues in the world, I am driven to comment on the use of Miracle Whip in deviled eggs. I have no post in me about the weather disaster in Texas where people have no heat and no water. No post in me about the tornado that passed within 25 miles of my sister, killing at least 15 people and freaking me out completely until I reached my brother-in-law. No post about the continuing disaster of our political parties. But oh my word – you post about using Miracle Whip and I’m coming right at you!!!! 🙂

Hellmann’s. Always. Light or regular – but Hellmann’s. Or don’t even bother. 🙂


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